Aaron brings over a decade of experience and education to the table. He is a lifelong endurance athlete. He was first introduced to endurance sport in high school and eventually found the sport of cycling in college. He personally has experience with training and racing in the collegiate and domestic race scenes. Aaron’s passion for endurance sport guided his educational journey having received a master’s is High Altitude Exercise Physiology and a PhD in Human Bioenergetics (exercise physiology). Aaron has extensive experience coaching athletes at all levels of various endurance sport disciple including cycling, running, and triathlon.

He specializes in applying scientific knowledge and using scientific data in the real-world scenarios and situations to solve challenging problems.

Aaron implements both innovative training methodologies while still prescribing to scientifically proven and support training methods. He has vast experience and knowledge in knowing how to correctly and effectively implement and utilize advanced training science methods to optimize and improve performance.

Finn is a lifelong competitor whose background as a high-level racer informs every aspect of his work with athletes. He was introduced to sport at a young age through basketball, soccer, and football before discovering cycling in junior high school. As a junior racer, Finn progressed through the domestic development pathway, earning multiple state championship titles and competing internationally at events such as the Junior Tour of Ireland and the Tour de DMZ.

As an under-23 athlete, Finn raced with Team California and Team Mike’s Bikes, gaining experience in some of the most competitive events on the U.S. calendar. Following university, he relocated to France to work within the cycling industry and immerse himself in the sport at its highest level.

Finn’s passion for cycling and his desire to help others pursue their own goals led him to coaching as he transitioned away from full-time racing. As a coach, he draws on his extensive racing background and broad knowledge of training methodologies to guide athletes toward long-term development and sustainable performance gains. He specializes in a highly personalized coaching approach, working closely with athletes to integrate effective training within the real-world constraints of daily life. Through consistent communication and thoughtful planning, Finn ensures training remains practical, manageable, and progressive, while helping athletes reach their full potential.